Sometimes I got to go out on a limb. In this case, we were tasked with creating an interactive game. I wrote a story about Roger, a rather gothic CEO, whose data center was haunted by inefficiency. The point of the game is to help Roger find all the waste in his data center. The story is told in rhyming couplets that create "click-through" momentum, and my brilliant designer gave the game a memorable look and feel.
I wrote a dozen or so ebooks as part of a big content marketing project. This ebook targets Schneider Electric's channel resellers. The goal was to get these resellers thinking about the big picture, and talking to their customers about one of our strategic solutions, energy management.
This infographic breaks down a complex, up-and-coming data center technology, data center infrastructure management (DCIM), for an audience of data center decision makers. The goal was to turn a dry, complex topic into something fun and easy to digest. Without any statistics or data to work with, I opted to create a visual story with illustrative metaphors and lists.
As the Communications Coordinator at Groundwork Portland, I design and write all of our posters, banners, and event items.
While at Schneider Electric, I wrote all kinds of ads — print and digital, from 50-character banners to one-pagers. I created all types of event materials too, from door drops to event banners. With the print assets, I worked under Caples guidelines. With digital ads, I had more flexibility.
Another one-page print ad
This site was created as the final content piece of an email marketing campaign. The client wanted a clean, concise summary of the entire campaign's offer, but also wanted it to be flexible enough to stand on its own. The project required boiling down a large value proposition into a few sentences.
I tackled a few brochures while at Schneider Electric. This bad boy is 20 pages long, but I only included a few pages for the sake of brevity. This brochure was designed to be the comprehensive guide to our large technology showroom in Missouri. The tricky part is that it had to be written for both an internal and external audience, which required a 20-page-long tightrope balance between two value propositions.