To my knowledge, this is the only video game that takes place in a data center.
At Schneider Electric, my team was tasked with converting dry, technical topics like "data center infrastructure management software" into compelling content. For this game, I wrote a story about Roger, a rather gothic CEO, whose data center was haunted by energy waste. The point of the game is to help Roger find all the inefficiencies in his data center. The backstory is told in rhyming couplets that create "click-through" momentum, and my brilliant designer, Brendan, gave the game a memorable look and feel.
Unfortunately, the game is stuck behind an intranet wall, so you can't play it.
I wrote a dozen or so ebooks as the lead writer on a content marketing initiative at Schneider Electric.
This ebook distills a complex concept, energy management, into an easy-reference guide. I teamed up with the designer to conceptualize a chalkboard lesson concept that carried through the copy and design.
This infographic breaks down a complex, up-and-coming data center technology, data center infrastructure management (DCIM), for an audience of data center decision makers.
The goal was to turn a dry, complex topic into something fun and easy to digest. Without any statistics or data to work with, I told the story through visual metaphors.
Micro & mobile sites
This mobile-ready microsite was created as the final content piece of an email marketing campaign. The client wanted a clean, concise summary of the entire campaign's offer, but also wanted it to be flexible enough to stand on its own. The project required boiling down a large value proposition into a few sentences.
Unfortunately, the live site is behind an intranet wall.
I wrote a few brochures while at Schneider Electric, on topics ranging from technology centers to closed-circuit prison cameras. I also wrote and designed a couple tri-fold brochures while working at Groundwork Portland. Please note the odd layout on the tri-fold, which is laid out for print.